Use of this website acknowledges your consent to this Privacy Policy for Hilltop Motor Co. LLC. Protecting your private information is our priority and we are committed to safeguarding your privacy online. This Privacy Policy explains what personal information we may collect about you through our website, when we collect it, how we may use it, who we may disclose it to, and is intended to help you understand the terms and conditions surrounding the collection and use of your data.

Personal Information We Collect

Our primary goal in collecting your personal information is to enable us to personalize your interactions and experiences with our website.

We may collect information that identifies, relates to, describes, references, is capable of being associated with, or could reasonably be linked, directly or indirectly, to you (“Personal Information”). In particular, our website has collected the following categories of Personal Information within the last twelve (12) months:

How Your Personal Information Is Collected

We collect Personal Information that you voluntarily give or that has been given through some other direct contact from you. When you access our website, we may also passively or automatically collect additional Personal Information and non-personally identifiable data regarding the means you use to access our website and the content you view when you use our website, for example, via cookies on our website.

Requests for Unit Quotes

If you request a unit price quote, you may be asked to provide Personal Information such as your name, address, telephone number, zip code, email address and other transactional information related to the desired unit purchase. Your Personal Information may be used to contact you with the requested quote or to request additional information. While not required, you may voluntarily provide financial information so that a determination can be made regarding units that meet the parameters of your requested unit quote or your pre-qualification for financing, if interested.

Monthly Payment Calculations

If you use the digital retailing tool to calculate your estimated monthly payment, you are not required to provide Personal Information unless you decide to contact the dealer to obtain additional information about the unit you are interested in. If you decide to contact the dealer, you will be asked to provide your name, email address, shipping address and phone number. Your Personal Information will be used to contact you regarding your inquiry.

Log Files

We use IP addresses to analyze trends, administer the site, track user’s movement, and gather broad demographic and geographic information for aggregate use. IP addresses are only linked to Personal Information if you submit a form requesting additional information.

Surveys and Contests

From time to time, this website may offer contests or request information from you via surveys to conduct research about your opinion of current services or of potential new services that may be offered. Participation in these surveys or contests is completely voluntary and you are not obligated to disclose the Personal Information requested such as your name, email address, mailing address, or demographic information (i.e., age, zip code). If you elect to participate in a contest, the contact information provided will only be used to notify the winners and award prizes. Survey information will only be used for purposes of monitoring or improving the use and satisfaction of this website.

Use of Your Personal Information

We may use or disclose the Personal Information we collect for one or more of the following business purposes:

• To operate our website and deliver the products and/or services you have requested, and for marketing purposes. If you do not provide Personal Information we ask for, it may delay or prevent us from providing products and/or services to you.
• For more than one legitimate interest depending on the specific purpose for which we are using your Personal Information. For example, if you complete an online purchase, we may collect your information to perform our contract with you, but we may also maintain your Personal Information after your transaction is complete so that we can quickly and easily respond to any questions about your order. Our collection and processing of your Personal Information is based upon your consent, our need to perform a contract, our obligations under law, and/or our legitimate interest in conducting our business.
• To share data with trusted partners or advertisers to help perform statistical analysis, send you email or postal mail, provide customer support, to arrange for deliveries, or for marketing purposes. All such third parties are prohibited from using your Personal Information except to provide these services to us, and they are required to maintain the confidentiality of your information.
• To share lead data or analytics with original equipment manufacturers with whom we partner so they can perform statistical analysis and measure dealer performance.
• To create, maintain, customize, and secure your account with us.
• To inform you of other products or services available from us or our affiliates.
• To contact you via surveys to conduct research about your opinion of current services or of potential new services that may be offered.
• To assist you in locating a dealer near you.
• To respond to you regarding the reason you contacted us, or future marketing. Unless you ask us not to, we may contact you via phone or email in the future regarding specials, new products or services, changes to this Privacy Policy, or to send you service announcement updates.
• To help diagnose problems with our server, administer the website, conduct attribution reporting, personalize user experiences (including advertising or targeted features such as showcasing previously viewed units), and compile broad statistical data.
• To collect navigational information about your use of our website to determine which products or services are most popular and to deliver customized content and advertising based on your interests.
• To respond to law enforcement requests and as required by applicable law, court order, or governmental regulations.

(As described to you when collecting your Personal Information or as otherwise set forth in the CCPA or CPRA.)

Use of Cookies

Our website may use “cookies” to help you personalize your online experience. A cookie is a text file that is placed on your hard disk by a web page server. Cookies cannot be used to run programs or deliver viruses to your computer. Cookies are uniquely assigned to you and can only be read by a web server in the domain that issued the cookie.

Cookies can be used for various purposes such as detecting whether your device has accessed a particular online service before. We use cookies on pages to make your visit to our website more enjoyable and to enable certain functions, including the ability to identify units that have been previously viewed on your device.

Our website may access or use YouTube API Services. By using these services, you agree to be bound by YouTube’s Terms of Service and the Google Privacy Policy. Use of YouTube’s API Services through our Site may result in the creation and storage of a token that allows the upload of videos for our users. Users will log into Google API’s using the OAuth 2.0 protocol. After logging in, the user may grant permission for Dealer Car Search to access Authorized Data in the form of a token that permits access to the user’s video feed for posting videos. Users can revoke access via Google security settings. If you have any questions regarding these practices, please contact us at info@hilltopmotor.com.

Who We Share Your Personal Information With

We do not sell, rent or lease our customer lists to third parties. We may share your Personal Information with:

• Our affiliates;
• Service providers used to help deliver our services to you, such as payment service providers;
• Trusted partners or advertisers for statistical analysis, mailing, customer support, delivery arrangements, or marketing purposes (all such third parties are bound to maintain the confidentiality of your information);
• Other third parties who help us run our business, such as marketing agencies and data aggregators;
• Third parties approved by you, including social media sites you choose to link your account to or third-party payment providers.

In the preceding twelve (12) months, we have disclosed the following categories of Personal Information for a business purpose:

• Category A: Identifiers.
• Category B: Personal information that identifies, relates to, describes, or is capable of being associated with a particular individual.
• Category C: Commercial information.
• Category D: Internet or other similar network activity.
• Category E: Geolocation data.
• Category F: Professional or employment-related information.
• Category G: Inferences drawn from other Personal Information.

If required by law or in the good faith belief that such action is necessary, we will disclose your Personal Information without notice to: (a) conform to legal process; (b) protect and defend the rights or property of our company; and (c) act under exigent circumstances to protect the personal safety of users or the public.

Data Retention

We retain Personal Information for as long as necessary to fulfill the purposes outlined in this Privacy Policy (for example, to provide you with a service or to comply with legal, tax or accounting requirements), unless a longer retention period is required or permitted by law.

Access to Third Party Websites

This website may contain links to other sites. Please note that we are not responsible for the privacy practices of such sites. We encourage you to read the privacy statements of every website that collects personally identifiable information. This Privacy Policy applies solely to information collected by this website.

Security

We take precautions to protect your information. When you submit sensitive information via our website, it is protected both online and offline. Sensitive information is encrypted and transmitted securely. We do not collect sensitive Personal Information in online forms that you voluntarily complete to express interest in a unit or service. Our computers and servers are maintained in a secure environment.

Children Under Thirteen

We do not knowingly collect Personal Information from children under the age of thirteen. If you are under thirteen, please ask your parent or guardian for permission to use this website.

Your Rights

You may have certain rights regarding your personal information, subject to local data protection laws. These rights may include:

• Accessing your personal information held by us;
• Learning more about how we process your personal information;
• Requesting correction of inaccurate information;
• Asking for your information to be erased or deleted;
• Restricting our processing of your information;
• Receiving a copy of the personal information you provided;
• Transferring your personal information to another controller (to the extent possible);
• Objecting to any processing of your information;
• Opting out of certain disclosures of your information to third parties;
• Opting in (if you are under the applicable age of consent) for certain disclosures;
• Not being discriminated against for exercising your rights;
• Not being subject to decisions based solely on automated processing that significantly affect you; and
• Withdrawing your consent at any time (where processing is based on consent), without affecting the lawfulness of prior processing.

For Oregon residents, we may provide a list of specific third parties (other than natural persons) to which we have disclosed personal data.

If we process your personal information for direct marketing or targeted advertising purposes, you may opt out at any time without providing a reason.

To exercise your rights, please see the “How to Exercise Your Rights and Contact Information” section below. We endeavor to respond to all legitimate requests within one month, although more time may be required for complex requests.

Opt-Out & Unsubscribe

You may opt out of receiving marketing communications by contacting us at info@hilltopmotorco.com or calling 1 (866) 415-5867. You may also unsubscribe from newsletters using the unsubscribe link provided in our emails. Universal Opt-Out Mechanisms will be honored for targeted advertising purposes. Alternatively, update your preferences by visiting the “Your Privacy Choices” link in the website footer.

Accessing this Website

This website is hosted on servers located in the United States. Your connection will be made through servers in the United States, and any Personal Information you provide will be processed and maintained on our U.S. servers. By using this website, you consent to the collection and use of your anonymous data, Personal Information, and/or form submissions for analytics and advertising purposes.

Updates to this Privacy Policy

We reserve the right to change and update this Privacy Policy as necessary. We encourage you to review this policy periodically. Your continued use of our website following any changes indicates your acceptance of the updated policy.

How to Exercise Your Rights and Contact Information

If your Personal Information changes (for example, your email or mailing address) or you no longer wish to receive information from us, we will endeavor to correct, update, or remove your Personal Information from our records. For questions, comments, or to exercise your rights under applicable privacy laws, please contact us at info@hilltopmotorco.com or call 1 (866) 415-5867.

When contacting us, please include the name of the dealership in your email.

To verify your identity when making a request, we may ask for:

• Information to identify you (e.g., full name, email address, phone number);
• A description of the right you wish to exercise and the information to which your request relates.

You may also opt out of promotional communications at any time via the “unsubscribe” link in emails or by texting “STOP.”

To further assist you:

• Learn how to manage or delete the information Meta collects by visiting: Meta Privacy Policy – Privacy Center
• Opt out of Google user-based advertising by visiting: Google Ad Settings

Privacy Notice for California Residents

This section applies solely to visitors who reside in California and is provided in compliance with the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA). Under the CCPA, we are required to disclose whether we sell Personal Information. We do not sell Personal Information, but we may share it with authorized third parties as described above.

California law grants you the right to know:

• The categories of Personal Information we have collected about you;
• The sources from which the Personal Information is collected;
• Our business purpose for collecting the Personal Information;
• The categories of third parties with whom we share your Personal Information; and
• The specific pieces of Personal Information we have collected about you.

Please note that we are not required to:

• Retain Personal Information collected for a one-time transaction if it is not ordinarily retained;
• Reidentify or link data that is not maintained as Personal Information;
• Provide your Personal Information more than twice in a 12-month period.

You also have the right to opt out of the sale or sharing of your Personal Information and the use or disclosure of your sensitive Personal Information. To opt out, please contact us at info@hilltopmotorco.com or call 1 (866) 415-5867.